Write a Marketing Plan
Weak Prompt
Make me a marketing plan.
Improved Prompt
Create a marketing plan for a small local computer-repair business in Adelaide. Target home users and small-business owners. Include recommended channels, messaging ideas, a simple monthly content plan and practical calls to action.
Professional Prompt
Act as an experienced small-business marketing strategist. Create a practical 90-day marketing plan for an Adelaide computer-repair business targeting home users aged 40–70 and small businesses with 1–20 staff. The objective is to increase repair bookings and recurring IT-service enquiries. Include audience segments, value proposition, recommended channels, a weekly content schedule, five campaign ideas, example calls to action, low-cost tactics and simple measures of success. Use clear Australian English and avoid exaggerated claims.
Why it works better
The professional version defines the role, audience, objective, location, timeframe, output structure and quality constraints, so the AI has far less guesswork.